AI Data Drop: The 11 by 11 Tipping Point
Just 11 minutes a day. That's all it takes to create a habit of using AI for work. This article discusses how 1,300 Copilot for Microsoft 365 users in different roles and industries felt about using AI at work and when they started to see value in using AI. You'll want to read the results of this fascinating survey. Read it here.
What is the 11-by-11 tipping point?
The 11-by-11 tipping point refers to the time it takes for users to start seeing the value of AI in their work. Our research indicates that saving just 11 minutes a day is enough for most people to recognize AI as useful. Additionally, after using AI for 11 weeks, users report improvements in productivity, work enjoyment, work-life balance, and fewer meetings.
How much time can AI save users?
According to our findings, while the average user saves about 14 minutes a day, the most efficient users can save up to 30 minutes daily. However, the key takeaway is that even a modest saving of 11 minutes a day can lead to significant benefits and help users form a habit around using AI.
How can organizations encourage AI usage?
Organizations can encourage AI usage by identifying quick wins that save at least 11 minutes a day, such as using AI to summarize meetings or draft job descriptions. It's also important to support employees in using AI consistently for 11 weeks to help them build a habit and realize the full benefits of the technology.

AI Data Drop: The 11 by 11 Tipping Point
published by Global Asset
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